Employment and Commercial Lands Study

13 July, 2020

The City of Winnipeg is forecasted to grow by 160,000 people over the next 20 years. Not only will these future Winnipeggers need places to live, but also places to work and to shop. Understanding how the city’s jobs will change and evolve is a critical piece in planning for growth.

In support of the new OurWinnipeg and Complete Communities 2.0, an Employment and Commercial Lands Study was undertaken to understand how much land will be needed for industrial and commercial development over the next 20 years. The study also reviewed existing plan policies and provided recommendations to ensure future development best promotes City goals and objectives. The study was led by a consulting team directed by Watson & Associated Economists Ltd.

Most notably, the study found:

  • The City faces a large shortfall of serviced employment lands to accommodate forecasted growth over the next 20 years.
  • City competitiveness is being compromised by the fact that serviced industrial lands are not sufficiently being brought on-stream and that there is no clear vision or strategy to do so.
  • Capital Region municipalities are becoming increasingly competitive.
  • Existing Complete Communities policy does not adequately protect and manage existing employment lands.
  • There is more than enough vacant commercial land available to accommodate forecasted growth over the next 20 years, and that this surplus will inhibit retail intensification.

The results of this study were used to inform new Complete Communities policies, most notably found in the Employment Lands and Commercial Areas and Mixed Use Centres sections.

For more information, please see the final report.


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